Privacy Policy

We receive or collect information to operate, provide, improve, understand, personalize our Services, when you download, access to or use our Services.

There are three basic categories of information we collect:

1. 1. Information you choose to give us.
   2. Information we get when you use our services.
   3. Information we get from third parties.

Here’s a little more detail on each of these categories.

1. Information you choose to give us.

Your account information

When you interact with our services, we collect the information that you choose to share with us. For example, our services require you to set up a basic PicLife account, so we need to collect a few important details about you, such as:

• • A telephone number, which will be your identifier;
  • Your first and last name, to enable your friends to find you on PicLife;
  • An email address, to guarantee your access to your account if you happen to change phone number;
  • A password to guarantee the security of your data;
  • A profile picture so that your friends can identify you.

Other services, such as commerce products, may also require you to provide us with a debit or credit card number and its associated account information.

Your connections

We also ask your permission to access to your phone directory, so that we can find your friends who already use PicLife or so that you can invite them to join you on PicLife and have fun sharing your memories together. With respect to our Privacy Policy values, please note that we don’t upload the content of your phone directory on our servers (names, phone numbers, etc.) : we only compare PicLife’s user list with your phone directory locally on your phone in order to show you who of your friends are already on PicLife. The content of your phone directory remains confidential.

Your content

Of course, you’ll also provide us whatever information you share with your friends through our services, such as photos, videos or your comments on someone’s photos. Keep in mind that the users who have access to albums can always save that content or copy it outside the app. So, the same common sense that applies to the internet at large applies to PicLife as well: don’t send messages or share content that you wouldn’t want someone to save or share.

The content you add in an existing album or when you create an album (photos, videos, comments, etc.) is stored freely and safely on the servers of our partners Amazon Web Services (AWS) and Heroku. Obviously, we made sure that these partners meet the same requirements as far as respecting your privacy is concerned. For instance, both partners respect the EU-U.S. Privacy Shield Frameworks, on which you will find more information here. To learn more about the Privacy Policies of our partners:  

• • AWS : Privacy Policy and EU-U.S. Privacy Shield certification
  • Heroku : Privacy Policy and EU-U.S. Privacy Shield certification

We can also collect information in or about the content you provide (like metadata), such as the location of a photo or the date a file was created.

Customer support

It probably goes without saying, but we’ll say it anyway: When you contact customer support or communicate with us in any other way, we’ll collect whatever information you volunteer.

2. Information we get when you use our services

Usage and Log Information.

We collect service-related, diagnostic, and performance information. This includes information about your activity (such as how you use our Services, how you interact with others using our Services, and the time, the frequency and duration of your activity), log files, and diagnostic, crash, website, and performance logs and reports. It also includes information regarding to the moment you signed in, the features you use, such as the album creation, the social features (comments, likes, bitmojis, etc.), if you are logged in or not, and the last time you used our Services.   

Device and Connection Information.

We collect device-specific information when you install, access, or use our Services. This includes information such as hardware model, operating system information, browser information, IP address, mobile network information including phone number, and device identifiers.

Cookies.

A cookie is a small text file that a website you visit asks your browser to store on your computer or mobile device.

We use cookies to understand, secure, operate, and provide our Services. For example, we use cookies:

• • To improve your experiences, understand how our Services are being used, and customize our Services;
  • To understand which of our FAQs are most popular and to show you relevant content related to our Services;
  • To remember your choices, such as your language preferences, and otherwise to customize our Services for you; and
  • To rank the FAQs on our website based on popularity, understand mobile versus desktop users of our web-based Services, or understand popularity and effectiveness of certain of our web pages.

How to control cookies: You can follow the instructions provided by your browser or device (usually located under “Settings” or “Preferences”) to modify your cookie settings. Please note that if you set your browser or device to disable cookies, certain of our Services may not function properly.

3. Information we collect from third parties

We may collect information that other users provide about you when they use our Services. For example, if another user allows us to collect information from their device phonebook—and you’re one of that user’s contacts—we may combine the information we collect from that user’s phonebook with other information we have collected about you.

We may also obtain information from our affiliates and third parties. Here are a few examples:

• • If you link your PicLife account to Snapchat in order to use Bitmojis, we’ll receive information so that you can use your Bitmoji on our services.
  • If you use the services of our partners for printing pictures, this company would inform us of your order, the quantity of orders you made, etc.

What do we do with the information we collect? To provide you with an amazing set of services that we relentlessly improve. Here are the ways we do that:

• • develop, operate, improve, deliver, maintain, and protect our products and services.
  • send you communications, including by email. For example, we may use email to respond to support inquiries or to share information about our products, services, and promotional offers that we think may interest you.
  • monitor and analyze trends and usage.
  • personalize our services by, among other things, suggesting friends or profile information, or customizing the content we show you;
  • enhance the safety and security of our products and services.
  • verify your identity and prevent fraud or other unauthorized or illegal activity.
  • use information we’ve collected from cookies and other technology to enhance our services and your experience with them.
  • enforce our Terms of use and other usage policies.

We do not allow any banner ads on PicLife. We also have no intention to introduce « sponsored content » (adds) on the basis of your data analysis. You will always be able to decide by yourself what you want to see. (If ever we do, we will update these Terms of use and Privacy Policy and let you know in advance). Nevertheless, and it goes without saying, we have no intention to sell your personal data to third parties whatsoever.

We may share information about you in the following ways:

a) With other users of PicLife. We may share the following information with other users of PicLife:

• • information about you, such as your username, name, profile picture and Bitmoji.
  • information about how you have interacted with our services, such as the number of friends you have on PicLife, the names of users you are friends with, or the number of coins you have.
  • any additional information you have directed us to share.
  • content you post or send: for instance, when you share content in an album (pics, comments, etc.), all the members of the album can access to this content.

b) With third parties. We may share your information with the following third parties:

• • With service providers. We may share information about you with service providers who perform services on our behalf, in particular with our service providers AWS and Heroku which host and store your content when you use PicLife’ Services. To know more about our providers’ Privacy Policy, please see “Your Content” in “What kind of information do we collect”. 
  • With business partners. We may share information about you with business partners that provide services and functionality, like for instance a partner company providing photo printing services. In which case we exclusively share the information useful to the service provided.
  • With third parties for legal reasons. We may share information about you if we reasonably believe that disclosing the information is needed to:
    • comply with any valid legal process, governmental request, or applicable law, rule, or regulation.
    • investigate, remedy, or enforce potential Terms of Use violations.
    • protect the rights, property, and safety of us, our users, or others.
    • detect and resolve any fraud or security concerns.
  • With third parties as part of a merger or acquisition. If PicLife gets involved in a merger, asset sale, financing, liquidation or bankruptcy, or acquisition of all or some portion of our business to another company, we may share your information with that company before and after the transaction closes.

NOTA BENE: Having no intention to allow any banner adds or sponsored content on PicLife, we will not share (or sell) your data to third parties related to advertisers or aggregate.

We store data until it is no longer necessary to provide our services, or until your account is deleted – whichever comes first. This is a case-by-case determination that depends on things like the nature of the data, why it is collected and processed, and relevant legal or operational retention needs.

When you delete some content you shared on PicLife (for instance a photo you added in an album), this content is permanently erased from our servers. However, some information (for instance your account information) can only be erased when you terminate your account.

Though we hope you remain a lifelong member of the PicLife community, you can terminate your use of PicLife at any time and for any reason by deleting your account. You can delete your account by contacting us at contact@piclife.fr.

If you decide to terminate your account, we delete all the content you have posted, such as photos and status updates, and you won’t be able to recover that information later.

Keep in mind that, while our systems are designed to carry out our deletion practices automatically, we cannot promise that deletion will occur within a specific timeframe. There may be legal requirements to store your data and we may need to suspend those deletion practices if we receive valid legal process asking us to preserve content or if we receive reports of abuse or other Terms of Use violations. Finally, we may also retain certain information in backup for a limited period of time or as required by law.

If you’re a user in the European Union, you should know that PicLife is the controller of your personal information. Here is some additional information we would like to bring to your attention:

Bases for using your information

Your country only allows us to use your personal information when certain conditions apply. These conditions are called “legal bases” and, at PicLife, we typically rely on one of four:

• • Contract. One reason we might use your information is because you’ve entered into an agreement with us, by accepting our Terms of Use when you signed up on PicLife. We thus use your information to provide our Services as described in these Terms of Use.
  • Legitimate interest. Another reason we might use your information is because we have—or a third party has—a legitimate interest in doing so. For example, we need to use your information to provide and improve our services, including protecting your account, share your Content, providing customer support, and helping you find friends and content they want to share with you. An important point to understand about legitimate interest is that our interests don’t outweigh your right to privacy, so we only rely on legitimate interest when we think the way we are using your data doesn’t significantly impact your privacy or would be expected by you, or there is a compelling reason to do so.
  • Consent. In some cases, we’ll ask for consent to use your information for specific purposes. For instance, we ask you for permission to access to your contacts directory or your camera roll. You can revoke your consent anytime through your device permissions.
  • Legal obligation. We may be required to use your personal information to comply with the law, like when we respond to valid legal process or need to take action to protect our users.

Your right to object
In accordance with European law, we provide you with the ability to access, rectify, modify and delete your data at any time. You can access and modify most of the data from the « Settings » screen of your app. If you do not find what you are looking for, please send us your request by email to contact@piclife.fr.

International transfers
In order to minimize uploading delays and slowness, we may collect your personal information from, transfer it to, and store and process it in the United States and other countries outside of where you live. Whenever we share information of EU users outside the EU we make sure an adequate transfer mechanism is in place, which respects our Privacy values. We made sure our partners meet the same requirements as far as respecting your privacy is concerned. For instance, both partners respect the EU-U.S. Privacy Shield Frameworks, on which you will find more information here. To learn more about the Privacy Policies of our partners:  

• • AWS : Privacy Policy and EU-U.S. Privacy Shield certification
  • Heroku : Privacy Policy and EU-U.S. Privacy Shield certification

Complaints?
If you’re based in the EU, you can file a complaint with the supervisory authority in your Member State.

Our services are not intended for—and we don’t direct them to—anyone under 13. And that’s why we do not knowingly collect personal information from anyone under 13. In addition, we may limit how we collect, use, and store some of the information of EU users between 13 and 16. In some cases, this means we will be unable to provide certain functionality to these users. If we need to rely on consent as a legal basis for processing your information and your country requires consent from a parent, we may require your parent’s consent before we collect and use that information.

We may change this Privacy Policy from time to time. But when we do, we’ll let you know one way or another. Sometimes, we’ll let you know by revising the date at the top of the Privacy Policy that’s available on our website and mobile application. Other times, we may provide you with additional notice (such as adding a statement to our websites’ homepages or providing you with an in-app notification).

If you have questions about this policy, you can contact PicLife’s Data Protection Delegate by email at contact@piclife.fr or by mail at the following address:

PicLife SAS – 7, rue des Lions Saint Paul – 75004 Paris – FRANCE